Mehr Echtes als FXtes: Philips Carousel

Kürzlich berichteten wir hier auf dem Werbeblogger über den Kurzfilm Carousel von Regisseur Adam Berg zum Roll-out des Cinema 21:9 LCD TV von Philips. Von den vielen Dingen, die ich und andere daran faszinierend fanden, gehörte auch, daß die “Freeze”-Effekte in-camera gedreht waren, worauf °flo in seinem Kommentar hinwies.

Heute bekamen wir eine nette E-Mail von Pim van Bree, Tribal DDB, Amsterdam:

Dear werbeblogger,

First off all, we would like to tell you that we are very proud that the Philips “Carousel” campaign has been featured on your website. When http://www.philips.com/cinema launched, there was a huge amount of traffic to the site, followed by a huge discussion online. The number one question; how did Tribal DDB Amsterdam and Stink Digital pull that off?

In response to this ongoing discussion, we’ve created a making of movie about “Carousel”. Finally the mystery surrounding the “frozen time” technique is explained with never before seen action from behind the scenes.

Please have a look at the making of “Carousel”.

Behind the scenes pictures can be found here.

It would be great if you could create a follow up posting.

Many thanks in advance.

Kind regards,
Pim v. Bree

Das tue ich mit großem Vergnügen: Hier das Making-Of von Carousel. Enjoy!

Philips Carousel for Cinema 21:9 TV—How they did it

Die beiden Photos am Anfang des Beitrags stammen aus dem in Pim van Brees E-Mail verlinkten Zip-Ordner mit Behind-the-Scenes-Bildern.