Die Welt ist voller Chancenherde

www.see-the-opportunity.com — “This Is the Last Time You’ll Hear the Word Crisis”
Firefox Plug-in SEE THE OPPORTUNITY 1.2.6

Dies ist die Download-Seite für das Firefox Plugin “See the Opportunity”, entwickelt von der portugiesischen Niederlassung von Leo Burnett, Lisboa. Es ersetzt im Browser in allen aufgerufenen Seiten das Wort “Crisis” durch das Wort “Opportunity.”

Die Beschreibung auf der Download-Seite lautet:

We want to stop thinking about the problem to start thinking about the solution. For that, we designed a tool that will allow you to surf the web, without having to read the most said word on the last months, ever again.

This expression will be replaced by “Opportunity”. Opportunity to see things differently. Opportunity to start again. Opportunity to review the rules. To create new formats. Opportunity to see the change that we’re all hopping for, while we should go out and get it.

Download here the Plug-In. It’s a gift from Leo Burnett Lisbon. Start seeing things from a different point of view.

Ads of the World zitiert Chacho Puebla, den Executive Creative Director von Leo Burnett, Lisboa, wie folgt:

“When we first came up with the idea to remove the word ‘crisis,’ replacing it for any other that felt good we were over flown by a strange feeling of power and, for that, we wanted to use it well. With caution. We looked up words in many sources: books, movies, the internet. Thousands of words were considered, studied, and analyzed but none of them sounded better than ‘opportunity’? Both words are feminine and between them there is a know relation in the Chinese alphabet where the last ideograms of the word ‘crisis’ are the first ones of the word ‘opportunity’. This, without a doubt, reflects the reason why we want to make this hateful word disappear. We want people to start seeing things from a different point of view. We want to help make the world a better place and that is an opportunity for sure.”

Bücher, Filme, und das Internet durchsucht, tausende von Wörtern in Betracht gezogen, studiert und analysiert — um sich dann für “opportunity” zu entscheiden? Hm okay, ich nehm das mal so hin.

Raum für Wortspiele besteht natürlich reichlich. Leser oder Leserin “Sourie” kommentiert zum Plug-in auf dem AdWeek Blog:

I remember hearing, years ago, that “opportunity” should be substituted for “problem.” Immediately, I thought of, “Uncle Ned has a drinking opportunity.”

Und auf Leo Burnett’s Cultural Fuel Blog schreibt “Malfatti”:

Great! Now everyone can have a “Midlife opportunity.”

Hiermit reiche ich das Thema an die Kommentare weiter und gebe Gelegenheit und grünes Licht, nach Herzenslust draufloszumeinen ;-)