Kommentare zu: Nokia vs. Sony – Inspiration vs. copy?

Von: Patrick Breitenbach

Patrick Breitenbach — Sun, 16 Dec 2007 09:15:35 +0000

@Thies: Yes it’s “Sabine Christiansen” for sure. We both wear mini-skirts and matching blouses.

@PatRiot: Maybe you didn’t understand the principles of blogging. It’s linked up communication. So the rule is quite simple: english post -> english comments.

Von: PatRiot

PatRiot — Sat, 15 Dec 2007 12:53:06 +0000

Warum schreiben alle auf Englisch, wenn alle Kommentatoren aus Deutschland kommen und sich hier vllt. gar kein Englisch Native Speaker hier her verläuft/verklickt?

fragend HeavyPettingPat…

Von: Thies

Thies — Sat, 15 Dec 2007 10:44:40 +0000

Besides, I like the sony campaign more, but I don’t see a copy at all. I see a different approach. And I read 11 comments from the makers of Werbeblogger: Is this Sabine Christiansen or what?

Von: The Kaiser

The Kaiser — Fri, 14 Dec 2007 20:46:48 +0000

it’s bullshit. but it pays the bills.

Von: Patrick Breitenbach

Patrick Breitenbach — Fri, 14 Dec 2007 20:45:01 +0000

So it’s a typical agency win-win situation! ;-)

Von: The Kaiser

The Kaiser — Fri, 14 Dec 2007 20:44:15 +0000

…. and before Henning pisses me off…. I know that it should have been “an astounding”….

Von: The Kaiser

The Kaiser — Fri, 14 Dec 2007 20:43:16 +0000

Oh, it’s a fucking terrible piece of Nokia branding yes. But it is, however, a astounding piece of W+K branding.

Von: Patrick Breitenbach

Patrick Breitenbach — Fri, 14 Dec 2007 20:42:19 +0000

COME ON Kaiser! What’s the matter? Tomorrow is “Du bist Deutschland 2″ starting. It will be a feast for us all! :-D

Von: Patrick Breitenbach

Patrick Breitenbach — Fri, 14 Dec 2007 20:40:25 +0000

So with or without planner boy shit, the W+K nokia ads are bad branding anyway, aren’t they?

Von: The Kaiser

The Kaiser — Fri, 14 Dec 2007 20:38:12 +0000

My mood hasn’t improved.

Von: The Kaiser

The Kaiser — Fri, 14 Dec 2007 20:33:53 +0000

I don’t need to read any of that planner boy shit to see that the sony walkman ads are bang on. You simply couldn’t seperate them from the brand – these ads belong to the brand and the product. The Nokia work, however, is another matter altogether. You could stick any old product in there – wouldn’t matter at all – but as I’ve already said you can’t separate the ads from W+K. And that’s my point.

Von: Patrick Breitenbach

Patrick Breitenbach — Fri, 14 Dec 2007 20:30:08 +0000

I love the “shoefaces” even more! :-)

It’s the neurological kick. Read Scheier! ;-)

Von: The Kaiser

The Kaiser — Fri, 14 Dec 2007 20:26:14 +0000

These ads are ugly as sin, but spot on, strategically, for the brand. In fact they’re brilliant.

Good find Tim.

Von: Patrick Breitenbach

Patrick Breitenbach — Fri, 14 Dec 2007 20:22:26 +0000

I don’t want to charge ‘em. I don’t know a thing at all. Maybe it is an unconscious thing. But it’s quite funny that Tim had casually found the campaign this morning in an old presentation sheet from a well-known planner. The presentation was shared through the web. In this presentation, the planner mentioned that the sony campaign was his favourite campaign. It’s quite an old ad, but I don’t think it is relatively unknown in the whole scene. Even if it was a fortuity, we have to think about the whole plagiarism thing going on the next years. Suspicions will mushroom up anyway.

Von: Kuba

Kuba — Fri, 14 Dec 2007 19:13:19 +0000

yeah, you are right, but i dont think it’s a copy of the sony walkman campaign. i dont think that anybody at nokia knew something about the sony posters, i think that even sony doesnt remember the campaign. i think it is a fortuity